New Kite operates from a shopping mall location in Meireles, Fortaleza's upscale beachfront district. The retail shop focuses on equipment sales and serves the broader kitesurfing community across Ceará state. While not beachfront, the centralized mall location provides convenient access for purchasing and servicing gear. Meireles offers urban convenience and proximity to Fortaleza's multiple nearby kite spots, making it a practical stop for equipment needs before heading to local or regional riding areas.