It's On Kite operates as both a retail shop and school along Cumbuco's main beach avenue. The dual-function operation caters to both visiting learners and traveling kiters seeking equipment services. Positioned in the heart of Cumbuco's growing tourist district, the shop-school benefits from foot traffic and the area's reputation for reliable wind and varied water conditions. The location offers straightforward access to rental gear, lessons, and local knowledge for riders of all abilities navigating Cumbuco's offerings.